This Is Why Social Media Shouldn’t Be Your Main Platform
Hey there, savvy business owners! In this digital age, it’s tempting to put all our eggs in the social media basket. However, as enticing as the allure of social media may be
Influencer Marketing Mistakes Businesses Should Avoid In 2023
Influencer marketing is a huge buzzword at the moment and many companies – big and small – are jumping on the bandwagon. Some of them do it to grow brand awareness, gain more l
5 Ways Content Marketing Can Empower Your Business
Content marketing isn’t a new concept in the business world but has only recently got a huge boost in the digital marketing stratosphere and for good reason. For one, custome
Important content marketing KPIs you should know
Content marketing can go a long way in increasing and strengthening brand awareness, interactions (engagement), loyalty (retention) and eventually can lead to conversions. The
My favourite digital management tools that will save you time
Working in digital over the years has opened me up to an entire world of some pretty amazing tools and resources that have made executing various aspects of digital marketing so mu
How to avoid these content marketing mistakes
Content marketing is one of the best investments a business can make to attract leads, increase traffic, build authority/community and so much more. Unfortunately, many organisatio
Content marketing trends in 2021 you should try now
Content marketing is ever-evolving. Why? Well, the way people consume content and technologies change frequently and businesses typically need to be able to meet their client base
5 unique content marketing examples to inspire your content strategy
Are you stuck for ideas on how to create content around your business? Don’t worry, you’re not alone! A study by Zazzle Media found that 60% of businesses find it hard
Get familiar: digital marketing terms every business should know
CPC? KPI? Bounce rate? Evergreen content??? A major part of the reason why most businesses in Trinidad and Tobago don’t take full advantage of digital marketing is that it might
5 things your Instagram Business profile should have
Your Instagram Business profile serves two critical roles. First, it gives users a comprehensive introduction to your business and second, it optimises your page so it increases th