Stop Creating Content for the Algorithm—Start Creating for Your Business
Let’s be real—short-form content is everywhere. Reels, TikToks, Shorts…it’s the playbook many Caribbean businesses seem to be following. But if short-form content is so powerful, why are so many business owners still struggling to grow and convert? Here’s the thing: visibility does NOT equal s
Why Going Viral Isn’t a Content Strategy (And What Caribbean Marketers Should Focus on Instead)
Everyone wants to go viral. Marketers, entrepreneurs, and creators alike chase that elusive moment where content explodes—millions of views, hundreds of comments, shares flying across the internet. But here’s the thing: Going viral is not a content strategy. It’s a moment. A blip. A shiny object t
6 Digital Marketing Predictions for 2024
As we kickstart 2024, it’s time to unravel the future of content and digital marketing! I’m going to share some of my top marketing predictions for 2024 and what they can mean for you as a marketer or business owner. Let’s go! 1. The Return of Long-Form Content During the COVID lockdow
Influencer Marketing Mistakes Businesses Should Avoid In 2025
It's expected that brands will increase their influencer marketing budgets in 2024 and if that includes you, I'm going to break down some of those common influencer mistakes you can avoid and hopefully save your company thousands of dollars in the long run.
This Is Why Social Media Shouldn’t Be Your Main Platform
Hey there, savvy business owners! In this digital age, it’s tempting to put all our eggs in the social media basket. However, as enticing as the allure of social media may be, it’s crucial to recognise the potential pitfalls that come with relying solely on these platforms as the centerpiece
5 Ways Content Marketing Can Empower Your Business
Content marketing isn’t a new concept in the business world but has only recently got a huge boost in the digital marketing stratosphere and for good reason. For one, customers are increasingly expecting brands to connect with them in some way, whether it be through shared values, or knowing that
Important content marketing KPIs you should know
Content marketing can go a long way in increasing and strengthening brand awareness, interactions (engagement), loyalty (retention) and eventually can lead to conversions. The “content” in content marketing can be anything from blogs, photos, videos, lives, tutorials, infographics, podcasts, ne
My favourite digital management tools that will save you time
Working in digital over the years has opened me up to an entire world of some pretty amazing tools and resources that have made executing various aspects of digital marketing so much easier and efficient. Whether you’re a business owner or marketer, it’s vital to have tools that aid with areas inclu
How to avoid these content marketing mistakes
Content marketing is one of the best investments a business can make to attract leads, increase traffic, build authority/community and so much more. Unfortunately, many organisations and businesses underestimate just what goes into content marketing including: Creating content for content sake2. Not def
Content marketing trends in 2021 you should try now
Content marketing is ever-evolving. Why? Well, the way people consume content and technologies change frequently and businesses typically need to be able to meet their client base where they are or risk getting losing valuable business in favour of their competitors. For example, the last few years has