How to avoid these content marketing mistakes

Content marketing is one of the best investments a business can make to attract leads, increase traffic, build authority/community and so much more.

Unfortunately, many organisations and businesses underestimate just what goes into content marketing including:

1. Creating content for content sake
   2. Not defining your audience
   3. Not using analytics and data
   4. Expecting instant results
   5. Trying to be on every social platform

If you find yourself falling into these traps, here are my recommended solutions.

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