5 things your Instagram Business profile should have
Your Instagram Business profile serves two critical roles.
First, it gives users a comprehensive introduction to your business and second, it optimises your page so it increases the likelihood of discoverability.
That said, every element of your Instagram business profile has a strategic purpose, so use them wisely! Here are the 5 elements your Instagram business profile must have:
1. An intriguing bio
Don’t assume everyone knows what you’re offering! Your bio is one of the first things users look at so they should have a clear idea of who you are.
2. Contact info
While DMs are great for instant messaging, you should still include additional options (phone number + email) for communications. You’re running a business, so redirecting them to a business contact adds that extra layer of professionalism.
3. Category
An Instagram Business profile allows you to choose what category your company or brand falls into. Instagram’s algorithm will then determine whom to show your content to on the explore page or as a suggested page to follow and the live feed based on existing content that users already engage within that same category. It also determines how you rank among similar businesses, and, if your engagement is higher than your peers, Instagram will favour your content, generating more views, engagement, and ultimately more sales.
4. Story Highlights
Social media is a busy space and Instagram is no different. Users’ attention span is limited, so you shouldn’t give them any reason to exit your page. It doesn’t make for a great user experience for them to scroll through your entire feed to get the price of a product or service, how to order, etc.; instead, give them easier access to the essential info by creating Story highlights featuring your price list or product/service offers. Highlights are a FANTASTIC way to “pin” the most important details about your business to the top of your page so they have all the information they need upfront.
5. Call-to-action (CTA)
Your followers (both new and existing) have found your page…now what? Do you have a website for them to visit? Sign up for your newsletter? Shop your sale? A call-to-action or CTA gives your audience a directive on what to do after they’ve gone through your profile. If your content is compelling enough, it can mean the difference between turning leads (followers) into conversions.
A CTA gives your audience a directive on what to do after they've gone through your profile. If your content is compelling enough, it can mean the difference between turning leads (followers) into conversions (buyers). Click To TweetOver to you: Which of these tips was most useful to you? Have you made the switch from personal to business account?
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